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How to Write a Summary of an Article? But has this transition affected other businesses either positively or negatively?
Why sure, thanks for asking! I think the best way to examine McDonaldization is to compare the analysis of McDonalds to its effects in the same industry. The information that I know about this business comes from my brother working for this company for many years and partaking in a triple-cheeseburger or two in my short college career.
This change in society can be attributed to a process known as McDonaldization. McDonaldization is the process by which the principles of fast-food restaurants are coming to dominate more and more sectors of American society, as well as, of the rest of the world. Max Weber defines a bureaucracy as a large hierarchical organization that is governed by formal rules and regulations and has a clear specification of work tasks.
Its three main characteristics are that it has a division of labor, hierarchy of authority, and an impartial and impersonal application of rules and policies see what I got from Sociological Theory.
The fact that both restaurants are bureaucracies is supported by the fact that each assigns workers to a specific job where each worker individually contributes to the overall success of the restaurant by doing his or her job. For example, workers at each restaurant could be assigned to working the grill, making fries, working the front register, or taking orders at the drive-thru window.
Both restaurants have a hierarchy of authority from worker, crew chief, shift manager, salary manager to owner of the store. Also, each restaurant enforces an impartial and impersonal application of rules and policies. The exception when this impersonal attitude towards the customer is changed is when a worker knows the customer outside the restaurant.
In this case, the worker will probably ask their acquaintance how they are doing or what they are up to. The worker might even throw in an extra cheeseburger that a regular customer might not get. Despite this exception where standardization is broken, both these restaurants have become bureaucracies because they are the most efficient means of managing large groups of people.
That leaves one to wonder why the process of McDonaldization has been so successful for both companies. The first reason is that it offers efficiency where consumers know that it means the quickest way to get from one point to another. They reinforce this idea on the minds of consumers through advertising and other clever tools.
Instead, they have their staff assembled to make the burger as the customer orders it. Therefore, they would provide an alternative for people who were not interested in getting a burger that has been slopped together and sitting under a heat lamp for an hour.
This would be reflected in which demographic of people each restaurant targeted. They still cater to those who are in a rush by offering a drive-thru. Another aspect of McDonaldization that has made both companies successful is calculability. This is where each restaurant puts an emphasis on quantitative aspects of products sold like portion size and cost.
This use of descriptive adjectives suggests to the consumer that they are getting the most amount of food for their money.4 Facts Strategic Plan. 5 Facts Wendys Brands. 6 Facts Wendys Old Fashioned Hamburgers. Concept Quick service hamburgers, . The Impact of Wendy's Old Fashioned Hamburgers on the McDonaldization of America - The Impact of Wendy's Old Fashioned Hamburgers on the McDonaldization of America The way that Wendy's Old Fashioned Hamburgers does business and markets it's product to consumers is due to the change in our society to where the consumer wants .
Fresh, hot burgers and fries, salads and frosties. 10% discount for busses, free meal for drivers, chaperones and coaches.
Check website for coupons. Description: Wendy's Old Fashioned Hamburgers. Wendys Old Fashioned Hamburgers. Duke Street. Alexandria, VA Phone: Please click the "Update Business Information" button if the above information has changed or needs updated.
First, before I discuss the impact of McDonaldization on Wendy's Old Fashioned Hamburgers, I will define what McDonaldization is. McDonaldization is the process by which the principles of fast-food restaurants are coming to dominate more and more sectors of American society, as well as, of the rest of the world.
A Description of McDonaldization in Wendy's Old Fashioned Hamburgers PAGES 3. WORDS 1, View Full Essay. More essays like this: product marketing, process of mcdonaldization, wendys old fashioned hamburgers. Not sure what I'd do without @Kibin - Alfredo Alvarez, student @ Miami University.
Exactly what I needed.